Evaluate your content against Google's Experience, Expertise, Authoritativeness, and Trustworthiness guidelines. Check off items as you complete them.
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E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It's a framework Google uses to evaluate content quality through their Search Quality Rater Guidelines.
Does the content creator have first-hand experience with the topic? This is especially important for product reviews, how-to guides, and advice content.
Does the creator have the necessary knowledge or skill in the field? For YMYL topics, formal expertise is crucial; for others, "everyday expertise" may suffice.
Is the creator or website a recognized authority on the topic? This includes reputation, citations from other sources, and industry recognition.
Is the page accurate, honest, safe, and reliable? This is the most important factor and encompasses security, transparency, and factual accuracy.
While E-E-A-T isn't a direct ranking factor, it influences how Google's algorithms evaluate content quality. Pages that demonstrate strong E-E-A-T signals are more likely to rank well, especially for: